3.03.2010

VERT

OKAY, EVERYONE SEEMS TO BE GOING PRETTY WILD FOR ASOS AT THE MOMENT, ESPECIALLY THEIR ECO COLLECTIONS ON 'THE GREEN ROOM @ASOS' -AND QUITE FRANKLY, I LOVE IT.

USING FAIRTRADE FABRICS AND ORGANIC COTTONS WITH THE SOLE INTENTION OF SUSTAINABLILITY, THE DESIGN AREN'T THE TYPICAL FRUMPY, HIPPY STYLE GARB.
WITH A VARIETY OF DESIGNERS FEATURED ON THE SITE CREATING A VAREITY OF PRODUCTS- FROM GRAPHIC T-SHIRTS TO STUDDED LEATHER HANDBAGS, AND ELSEWHERE LUXURIOUS TOILETRIES- I FEEL THERE'S DEFINATELY SOMETHING FOR EVERYONE.

WHAT'S MORE, EMMA WATSON'S ON BOARD- DESIGNING CHIC COLLECTIONS FOR PEOPLE TREE- (is there anything she cannot do?)

ASOS AFRICA IS THE NEWEST LINE, HYPED IN VARIOUS MAGAZINES AND WEBSITES. A BEAUTIFUL PRINT COLLECTION MADE FROM COMMUNITIES AND ARTISTS IN KENYA, AND ORGANIC FABRIC SOURCED FROM TANZANIA. WITH PAUL SMITH'S MAXI DRESSES, AND MARC JACOBS AFRICAN PRINT COLLECTIONS FOR SS10, THERE WASN'T MUCH THAT COULD GO WRONG.

ECO-FRIENDLY- CHECK
AFFORDABLE- CHECK
FASHION-CHECK

WANTED- CHECK


4 WORDS FOR YOU- GRAB.YOUR.CREDIT.CARD


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