ACTUALLY, SCRATCH THAT LAST SPIEL, APPARENTLY I WAS TALKING BULL. I WASN'T EXPECTING BURBERRY TO LAUNCH SOMETHING SPECIAL QUITE SO SOON AFTER THERE LAST CAMPAIGN (here) BUT NEVER A BRAND TO LAG BEHIND, LOW AND BEHOLD THEIR LATEST LAUNCH.
© Copyright Burberry/Testino
BURBERRY BODY, THE NEW FRAGRANCE COMBINES TWO OF THE BRAND'S ICONS- THE CLASSIC TRENCH (NOT THAT YOU'RE PROBABLY FOCUSED ON THE COAT!?) AND FASHION FAVOURITE, ROSIE HUNTINGTON-WHITELEY. CLAD IN SOLELY THE COAT AND THE SCENT, SHE WRITHES IN FRONT OF THE CAMERA, ALLOWING FOR THE BRAND'S MOST PROVOCATIVE SHOTS YET. AND BOY, SHE DOES IT WELL. WITH A STRATEGICALLY POSITIONED LAPEL MAINTAINING HER MODESTY, ROSIE FEELS HONOURED TO BE THE 'BODY' AND TAKES IT ON AS A COMPLIMENT.
SET FOR A SEPTEMBER DEBUT, THIS IS BURBERRY'S BIGGEST CAMPAIGN TO DATE. WITH DIGITAL ACTIVITY, INNOVATIVE EVENTS AND TRADITIONAL AND TECHNOLOGICAL ACTIVITY IN THE PIPELINE FOR THE CAMPAIGN, THERE'S NO DOUBT IT'S NOT GOING TO TAKE OFF.
TALKING OF THE RELEASE, CREATIVE DIRECTOR CHRISTOPHER BAILEY SAID THIS:
"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body".
OKAY, I'M GOING TO STICK TO MY GUNS NOW- NO MORE CAMPAIGNS AND NO MORE ROSIE HUNTINGTON-WHITELEY FOR A WHILE, I PROMISE.
she is so gorgeous so glad she's in this campaign for burberry!
ReplyDeletehttp://kc-citystyle.blogspot.com/