THE WHOLE POINT OF THE SWATCH
MTV PLAYGROUND PROJECT WAS TO ENCOURAGE CREATIVITY, COLLABORATION AND
COMMUNITY. OPENING MY EYES TO NEW THINGS, NEW PEOPLE AND NEW PROJECTS, IT’S
EXCITING TO STAY TUNED WITH THE NEXT BEST THING.
NOW I’M THE FIRST TO ADMIT, MY
GERMAN FASHION AWARENESS ISN’T THE BEST. RESIDING
HERE IN NEW YORK, I HAVEN’T DONE THE BEST JOB AT STAYING TUNED WITH
ALL-THINGS-DEUTSCHLAND. (PRESUMING WE’RE NOT COUNTING PRETZELS AND BECKS, THAT
IS.) THAT SAID, WITH MY EYES
OFFICIALLY OPENED THANKS TO THE TEAM OVER AT SWATCH, I’VE FOUND A NEW BRAND
CRUSH IN THE FORM OF BERLIN-BASED PERRET SCHAAD. CHARACTERISED BY SIMPLE
SHAPES, STRIKING SILHOUETTES AND SIMPLICITY IN COLOUR, THE LABEL’S AESTHETICS
ARE OFTEN COMPARED TO FELLOW MINIMALIST ICON, JIL SANDER.
JOHANNA PERRET AND TUTIA SCHAAD
ARE THE BRAINS AND BEAUTY BEHIND THE BRAND, WHICH HAVING ONLY BEEN ESTABLISHED
IN 2009 IS ALREADY MAKING ITS MARK ON THE INDUSTRY, HAVING RECEIVED INVITATION
TO DEBUT THEIR FIRST COLLECTION AT BERLIN FASHION WEEK. WITH PASSION FOR PATTERN CUTTING
AND A PENCHANT FOR DRAPE, THEIR PIECES SHOW FLUIDITY AND FEMININITY, WITH UNDERSTATED
AESTHETICS OFFERING FUNCTIONALITY.
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